Since December 2025 we have been running SEO promotion for stroykan.com.ua — a bilingual (Ukrainian + Russian) online store of construction materials with a broad catalog: paints, waterproofing, tile adhesives, primers, plaster, drywall, OSB, screws.
What has been done in 4 months
- 1,364 keywords monitored — 644 RU + 720 UA, full semantic coverage of the catalog in both languages.
- TOP-10: 38 → 202 (×5.3 in 4 months) — visibility for core commercial queries built essentially from scratch.
- TOP-20: 151 → 578 (×3.8) and TOP-50: 407 → 675 — wide growth in intermediate positions, priming the next jumps.
- 645 new keywords entered the index from zero — entirely new categories that were not ranking at all before: waterproofing, Ceresit tile adhesives, primers, machine-applied plaster, OSB Kronospan.
- 100 landing pages optimized — H1/title/description aligned with the semantic core, category-based interlinking, content tuned for the bilingual audience.
How we work
«Promotion 350$» monthly package: 7 optimized landing pages (across both languages), 7 article links on relevant construction and renovation portals, 20 crowd links from forums, continuous position monitoring across 1,364 keywords via SpySERP. Content strategy is built around actual buyer intent for construction materials — no fluff, with specifics about materials, brands and use cases.
Top breakthroughs
From outside TOP-100 to TOP-2 — «acrylic paint for bathroom», «paint over wallpaper», «buy facade water-based paint». In the new «waterproofing» category — immediately TOP-1 for «floor moisture insulation» and «one-component waterproofing», TOP-2 for «waterproofing under tiles» and «waterproofing for shower cabins». In Ukrainian: «machine-applied plaster» — TOP-2, «Knauf primer price» — TOP-5.
Similar project?
If you run a commercial-niche online store and want systematic TOP growth across hundreds of keywords — get in touch. We'll walk you through the process using stroykan.com.ua as a live example: from building the semantic core to ongoing position tracking across both language versions.