Emily Club redesign: a fast kindergarten website built for AI search

We have completed a redesign for our client — Emily Club private kindergarten in Kyiv. Instead of an outdated WordPress build, the client now has a fast, modern website that both Google and AI systems like ChatGPT can read properly.

About Emily Club

Emily Club has been running since 2014 — it started as a children's club and grew into a network of licensed kindergartens in Kyiv's Holosiivskyi district (Teremky-2). Groups are small: Day Care for ages 1–4 takes up to 12 children, Preschool for ages 4–7 — up to 10. Alongside the kindergarten there are development studios: a speech therapist and psychologist, Jo.Ha.Ku sensorimotor classes, and LEGO robotics. A separate track is Emily Prep school preparation: reading, math, writing, and emotional readiness for first grade.

A fast, modern website

  • Astro 5 with static generation — pages are served as ready-made HTML without a heavy runtime, so the site opens instantly even on mobile.
  • Optimized images and fonts — photos in WebP, self-hosted woff2 fonts, no unnecessary external requests.
  • Custom design — a concept inspired by Froebel blocks: warm palette, illustrative blocks, fully responsive on smartphones.
  • Online booking — a tour request form right on the website.
  • Clean migration — every old URL 301-redirects to a relevant new page, preserving link equity.

Optimized for AI search

More and more parents look for a kindergarten not on Google but by asking ChatGPT or another AI assistant. So the site was built AI-search-ready (GEO) from day one:

  • Schema.org structured dataPreschool markup with address, opening hours and rating, plus Course for the school-preparation program.
  • FAQ blocks with FAQPage markup — direct answers to real parents' questions that AI systems can quote verbatim.
  • llms.txt — a dedicated guide file for AI crawlers describing the kindergarten, its groups, and the site structure.
  • Clean semantic HTML and Open Graph — content is easy to parse and looks right when shared in messengers.

Want a website like this for your business?

We build fast, modern websites ready for both classic and AI search — from kindergartens to auto services. Get in touch.